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Preferred Candidate

Years of Experience:
7 - 9 yrs
Age Group:
28 - 45 yrs
Arab Nationals
IT Knowledge:
Operating System-Windows
Arabic: Fluent
English: Fluent

Ref.No: 3191 Date of Posting: 11-Feb-2012
Brand Manager Bookmark and Share
Confidential Company
Job Description
A leading Kuwaiti Retail & tradining company is looking for Brand Manager as per the following details:

Purpose of Job:

This position plans, develops and directs the marketing efforts for a particular brand or product. It also supports activities in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development and finance; works closely with sales and marketing and engineering teams.

Essential Duties and Responsibilities:

- Plans and executes the brand lifecycle
- Defines brand vision, strategy, competition and roadmap, prioritizing brand and customer requirements
- Works with external third parties to assess partnerships and licensing opportunities
- Develops the core positioning and messaging for the product
- Performs product demos to customers
- Sets pricing to meet revenue and profitability goals
- Delivers a monthly revenue forecast
- Develops sales tools and collaterals
- Proposes an overall budget to ensure success
- Briefs and trains sales force during meetings
- Briefs press and media/analysts and go on press tour campaign for the brand
- Performs other tasks as delegated by superior


- Minimum 2 yrs. experience in the local industry. Have knowledge of sales procedures and terminology. With proven track record in sales/marketing
- Preferably bilingual Arabic and English
- Computer Application Knowledge
- Merchandising / Visual Merchandising Knowledge
- Inventory Control - Receiving / Dispatching
- JD Edwards Knowledge
- Safety & Security Standards / Procedure Awareness & Control
Degree Specifications
Graduate - BA in Business Administration
Graduate - BA in Marketing Management
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